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A season could hardly get off to a better start: packed parking lots, gleaming chrome, and tons of great people. Even though the weather unfortunately turned a bit gloomy in the afternoon, the atmosphere was spot-on. We were thrilled to see everyone who came out to celebrate the day with us.
On Saturday, it was Open House again from 10 a.m. to 6 p.m. – and you guys really brought the place to life. From the first bike in the morning to the last chat about bikes in the evening, everyone was there: old-timers, new faces, mechanics, riders, and everyone who feels the spirit. Particularly impressive: Our test rides were fully booked all day long. The turnout was huge—we’ve truly never had so many requests and so much interest before. Above all, we were thrilled to see so many new, young people there who are really into Harley-Davidson and the scene. That’s exactly what brings a breath of fresh air to the season.
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Old cars, true spirit—we’re glad they found their way to us.
Hell yeah—everyone’s excited for the season!
The place is packed—old hands, new faces, and plenty of passion for bikes.
Classic, clean, outfit on point—leather jacket, trucker cap, aviator sunglasses.
Micky & Steve from Bike the Best bring a taste of the U.S.A
BIKE THE BEST
Another highlight was the visit from Bike the Best: With their eye-catching American school bus, they were impossible to miss and immediately brought a taste of the U.S. with them. Many took the opportunity to learn about motorcycle tours through America and start planning their next trip. We always book our trips to America through them and have already experienced many great tours—we have something planned for this year as well. Wanderlust included—that’s exactly how a season should start.
A Look Behind the Scenes
Inside, everything was in full swing:
In the production area, metal shavings were flying; in the pre-assembly area, parts were being fabricated; and in the custom shop, new bikes were taking shape—live, up close, and in a way you rarely get to see. Many of you took the opportunity to get up close, ask questions, and chat with our team.
At the same time, things were really hopping in the showroom and on the grounds: The new Harley-Davidson models drew a lot of attention. People test-rode, talked shop, and compared models—everything from classic to modern was on display.
Udo has been working on cars with us for 21 years, putting his heart and soul into it.
A quick peek: This is where our handlebars are shaped.
Maybe you’re there too—Anna Gala Portraits are now on display at the gallery.
Pure inspiration – ideas gathered and everything seen in person
The parts section was also a hot spot for browsing: Many of you were on the hunt for new ideas, custom solutions, or that one specific part your bike was still missing. Inspiration was everywhere—whether for small details or complete custom builds.
And those who weren’t busy with bikes took a look around our fashion section—and some of them really went all out. New styles, classics, and everything needed for the perfect look definitely found their buyers.
And outside? David and Jörg really went all out at the Swap Meet again—lots of used parts and B-grade goods, exciting finds, and real bargains you just couldn’t say no to.
For your next adventure: You’ll find the right bike out on the road. Book a test ride now.
When the pros and our World Champion bike “Painttless” talk shop, things get precise.
You rarely get this close—in-depth insights into our custom bikes and honest answers.
Pure excitement—especially among the new faces.
A Quick Ride
It’s almost become a little ritual by now: Every now and then, we just take a quick break from the event, hop on our bikes, and go for a short ride—together with good friends.
This time, we picked up our chopper friends along the way and hit the road together. Andreas on his 30th Pan, Kim on the Glamor—and in the end, there were over ten choppers riding together. We even caught the last rays of sunshine of the day—the perfect moment for a ride like this.
And honestly: When you take a quick ride out and then come back to the grounds, you get exactly the same vibe as the visitors.
Ride & Peace
Good Vibes
Enjoy the moment
Choppers & Friends
Wrapping Up Together
Starting at 6 p.m., we wrapped up the day together in a relaxed atmosphere—in the showroom, with friends, family, and the team. After a busy day, things quieted down a bit, but that’s exactly what always makes this moment so special. Small groups everywhere, good conversations, and that satisfying feeling of having shared a truly great day together.
We looked back on everything: the many bikes, the conversations, the test rides, and the little highlights in between. Stories were shared, plans for the season were made, and, of course, the next projects were already discussed.
It’s exactly this mix of community, passion, and genuine camaraderie that defines the vibe—and proves, year after year, why we do all of this.
Thanks to everyone who was there. This is exactly how you kick off the season.
