Nostalgia in a very beautiful form
Harley experts know it: “Serial Number One” is the name of the first known Harley-Davidson motorcycle. Now it is used for Harleys first e-bikes. The first model from this series was presented in Wisconsin at the end of October.
The normal production models – as already shown at the EICMA – are scheduled to enter the dealerships in spring 2021.
About one year after the announcement of plans to expand in the highly competitive e-bike market, the new brand specialized in e-bikes was presented. The “Serial 1 Cycle Company” was founded out of Harley-Davidson and is managed by former employees.
A clever move, especially since the worldwide e-bike market has been estimated at over 15 billion dollars for 2019 and is expected to grow by more than 6 percent annually. There will be some Harley enthusiasts who like the valuable appearance of this model.
The first Serial 1 models are expected to be launched in spring 2021.
“We like this tribute e-bicyle very much, it would fit our brand perfectly,” Andreas is convinced. “It does not look like all the others, the style is unique.”
Commenting on the background, the newly formed company said, “The e-bike project was born as a secret project deep within the Harley-Davidson Product Development Center and began with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus to design and develop an e-bike worthy of the Harley-Davidson name. It was decided to restructure the e-bike business into a new unit that could focus solely on providing the best e-bike product and experience possible. The Serial 1 brand is now led by a team of former Harley-Davidson employees, including Jason Huntsman, president; Ben Lund, vice president and product development; Aaron Frank, brand director; and Hannah Altenburg, leading marketing specialist. There would be no lesser plan than to participate in the “global mobility revolution”.